Well-crafted on-page SEO can help you rank higher in search engines.
Entity schema, internal linking, and refreshing old content are three of the most common strategies that website admins use to improve their site’s rankings. Using on-page optimization to increase rankings is a delicate balance.
You need the right content, relevant keywords, clearly written titles, and persuasive page descriptions, but this also means being mindful of what is published on the web pages.
Entity Schema
Entity schema is an emerging trend in on-page SEO that can help you increase your rankings, although search engines have used it since 2009. It’s not just another buzzword but a relatively new SEO strategy for site owners to use.
Entity schemas are markup tags that can be embedded into a website, so search engines know what it’s about and indexes it accordingly. They allow web admins to enter keywords and entities directly onto their page to show up when someone searches for them without doing any additional work.
If you’re using entity schema, consider these tips before jumping in:
- Make sure your page is relevant
- Don’t put too many entries
- Keep all of the tags organized by content type
Internal Linking
Internal linking is a big part of on-page SEO. Here’s how it works: you link to pages within your website, which helps search engines see the relevancy between those pages and increases their rankings for relevant keywords.
One of the most overlooked aspects of on-page SEO is internal linking, which helps with offsite and onsite SEO.
Images & Videos
Images and videos are some of the most critical parts of your website. Optimizing them will be more likely to show up on search engine results pages (SERPs).
Images and videos are essential to your website’s SEO. Optimizing both on-page images as well as video embeds can help improve your site’s visibility.
Content Refresh
The best time to refresh old content is when you are posting new content. Each time you publish new content on your website, make sure to visit older pages or posts and update them with new information.
Refreshing old content will not only keep things interesting for your readers, but it will also ensure that Google’s search engine spiders crawl through your site regularly.
Headings
As a website owner, you want to give your readers all the information they need to keep reading. One way is by creating headings that divide up your content into manageable sections.
Headings allow readers to skim through the text and decide what they are interested in without taking too much time with each section. They also make it easier for search engines to categorize web pages so that people can find them more easily.
We can create headings for web pages on your site and provide some tips on making sure they’re optimized for search engine crawlers.
Meta Data
Metadata is information about your website that search engines use to rank your site. You need to know what metadata is, how it can help you with SEO, and how it impacts your site’s ranking.
The proper metadata tells readers about the content they are about to read or click on so they get what they were looking for when they landed on a specific URL. The first step in optimizing your website for search engine rank is to research your competitors.
The next step is to determine the best keywords and entities you want to target and then create metadata tags that will tell search engines what each site page contains. Metadata includes things like titles, descriptions, headings, images, and much more!
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