It’s essential to understand the best potential customers for content writing for local businesses.
Many business owners mistake thinking they only need a website with their address listed. However, you need unique content (there are instances where dynamic content will suffice if done correctly) for each location page if you want to rank in local search results and organic results.
Below, we discuss how to write content for location pages that will help your business stand out from the competition! Don’t forget about location page metadata.
URL Structure for Location Page Content Writing
You can do many things to optimize location pages for better search engine rankings. One of the most important is ensuring that your URL structure is correct.
If you have a local business, it’s imperative to ensure that your URL structure is set up correctly for local content writing. This blog post will discuss how best to set up your URLs for local SEO.
We’ll also give you some tips on how to improve your website’s ranking in local searches! It would be best to keep in mind a few things when setting up your URL structure for local content writing.
Include city in URI
First, make sure that you include the city and state (or province) in your URLs. This will help search engines understand where your business is located.
Include product or service keyword in location URLs
It would be best if you also used keywords in your URLs, and it helps search engines understand what your website is about, and it will help you rank higher in local searches.
Consistent URL structure for all locations
Another thing to keep in mind when setting up your URL structure for local SEO is the format of your URLs. You should use a consistent form for all of your URLs, and you should make sure that they are easy to read and understand.
If you’re not sure how to set up your URL structure for local SEO, we have some tips that can help.
Here are a few things that you can do:
- Include the city (or neighborhood) and state or abbreviation (or province) in your URLs.
- Use keywords in your URLs.
- Use a consistent format for your URLs.
- Make sure that your URLs are easy to read and understand.
Content Specific to City or Neighborhood
One of the best ways to write content for your location pages is to think about what makes your business unique. For example, if you are a local restaurant, focus on including information about the cuisine you serve and where to find the menu.
Add landmarks, tourist attractions, streets, and parks or buildings
If you are a law firm, talk about the history of your city or neighborhood and any landmarks that are nearby. Whatever your business is, make sure to include local information that can only be found in that city or neighborhood.
Add entity schema for content specific to neighborhoods and designate them as Thing Mention entities.
Offer List of Products or Services that Solves a Problem
- What’s the problem?
- Who’s problem is it?
- Comprehensive list of services or products.
- How your business can benefit website visitors in a specific location
- List the advantages of a website visitor doing business at your site.
Tips for Multi-location Businesses
- Use different anchor text when linking to product or service pages.
- Add semantically related terms when planning internal linking.
- If a business has multiple local niches, link to different niches and sub-categories in each location page content article.