If you’re looking to improve your local SEO, you need to start by optimizing your location pages.
City pages are often overlooked, but they can be significant for businesses to rank well in local map search results and organic results. We’ll cover NAP (name, address, and phone number), image metadata optimization, business description, page title, meta description, structured markup, maps, directions, internal links, calls-to-action, and page speed.
All of which are crucial elements for local page optimization success, especially content relevant to each location.
Business Description Relevant To Location
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The description of your location is another area where many businesses fail to make the most of their opportunities.
Promote your business
This is your chance to promote your business and its products or services. Ensure that the description is accurate and informative, and use keywords relevant to your company and landmarks near the location to help improve your ranking in local search results.
Schema For Local Business
Another critical factor in optimizing your location pages is using more than standard LocalBusiness markup.
Tell search engines what the page is about
This will help Google better understand the nature of your business and rank you accordingly. Be sure to use all relevant tags, including Name, Address, Phone Number (NAP), and Category.
Accurate NAP+W
One of the most important things to focus on when creating your location pages is NAP.
Name, address, phone number, and website
This acronym stands for name, address, and phone number, and all of this information must be accurate and consistent across all of your online properties. Ensure that the NAP+W on your location page matches the information on your Google My Business profile and other citations.
Images
Photos are also an essential element of location pages, and it’s essential to make the most of this opportunity.
Optimize images for each location
You should add high-quality photos that showcase your business and its surroundings. Be sure to use descriptive filenames and add metadata such as title, description, and GPS coordinates.
CTA Call-to-action
Ensure that you include at least one call to action on your location pages.
Tell your visitor where to go next
This is marketing 101, and it’s something that many businesses overlook. Your call to action should entice visitors to take the next step to contact you for more information, visit your store, or subscribe to your newsletter.
Map and Directions to Physical Location
In addition to your call to action, be sure to include directions to your business. Embedding a map is a great way to help visitors find your location, and it’s something that more and more people are using every day.
You’ll make it easier for potential customers to visit your store by providing clear directions.
Page Title and Meta Description
Optimize your title for brand name (sometimes) and Geo-specific keyword (city or local area) + product or service.
Unique location-specific metadata
This will help improve your ranking for those specific neighborhood terms. In addition, optimize your meta description with an enticing call to action.
This is your final opportunity to convince potential customers to visit your web page.
Internal Linking
There are several ways to add internal linking for your local pages. One of the best methods is to use a location landing page.
More links internally means better visibility
This page on your website collects all of the information about your various locations in one place, and linking to your local SEO niche products and services is helpful. You can also use breadcrumbs to help visitors navigate your site and add location-specific pages as subdomains or directories.
Using these methods will make it easy for potential customers to find the information they need and visit your store. Link to location pages nearby as well as products or services.
Use semantic and unique anchor text for each internal link.