When it comes to best niches for local SEO, you need to consider a few different things. One of the most important factors is the niche you’re targeting relative to price point, completion, and conversion process.
If you’re targeting an industry with a high price point and a fast sales process, it will be much easier to justify the investment in local business marketing. Industries with a complex sales process or highly competitive are good for local SEO, but they take longer to fill the sales funnel. Writing effective metadata can help with filling the sales funnel.
Pro Tip: Use local schema to markup the niches relevant to local searches.
High Price Point, Low Competition
This is because local SEO can be a great way to stand out from the competition. In business sectors with fewer competitors, businesses are more likely to invest in local SEO to get an edge.
It’s vital to do local SEO for low-competition, high price point industries.
By targeting these industries, you’re ensuring a need for services and the ability to make a fast return on investment with a reliable local SEO company.
Pro Tip: Write unique content for each location page.
Commercial services and repair
- Roofing
- Plumbing
- Asphalt Pavers & parking lots
- HVAC design & installation
- Business accountants
- Nursing homes
- Janitorial for office buildings
- Job recruiting & staffing
High Price Point Niches, Fast Lead Conversion
One of the best local SEO niches to target is high price point industries. If you’re selling a product or service that has a high price tag, businesses are more likely to be willing to invest in marketing locally.
This is because the investment can be seen as reducing the time it takes to make a sale.
It’s essential to target industries with a fast sales process.
This is because it’s much easier to justify the investment in location-specific optimization when it is necessary. In sectors where sales cycles are long, businesses may not see the return on investment they’re looking for in the short term.
There is more competition in these industries, and it cannot be easy to rank high in search engines. In industries with a fast sales process, it’s essential to have a robust local presence to ensure that you’re the first company potential customers are contacting.
Legal services
- DUI/DWI
- Personal injury law firms
- Bankruptcy
- Real Estate
- Estate planning
- Family, divorce, and custody
Medical
- ENT & pediatric doctors
- Podiatrists
- Dentists
- Plastic surgeons
Low Price Point, Fast Lead Conversion
Another great niche to target is industries with a low price point. While this may not be as lucrative immediately for neighborhood businesses, it can be profitable when the leads accumulate.
Lower prices, easier to convert.
Home services companies are more likely to benefit from local SEO if they’re selling a product or service that is affordable.
Home repairs and renovations
- Plumbers
- Electricians
- Pest control
- House cleaning & maid service
- Tree trimming and stump removal
- Deck for outdoor pools
- Landscapers
- Roofers
- Foundation repair
- Excavation
- Movers