If you run an online store, you need to make sure that your website is optimized for search engines. eCommerce SEO is a vital part of any successful online business.
If you are considering hiring an eCommerce optimization company make sure they have experience with this field before making the decision. The internet has made it easier than ever for consumers to buy goods and services online, but many businesses still struggle with their search engine ranking.
Does eCommerce SEO actually work?
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Fortunately, there are professional consultants that can help you optimize your site so that more customers can find it when looking for products or services related to what you offer. Our eCommerce professionals will work on everything from keyword research and link building strategies to optimizing your social media presence to expand your potential customer reach.
Yes, eCommerce SEO works when we make it work.
Is eCommerce SEO necessary?
You might be wondering if online-store optimization is necessary for your business. Our eCommerce optimized websites have increased conversion rates by as much as 20-70%.
Is this something worth exploring?
Your products and product pages need to rank higher than your competitors, and they need to display the right way so potential buyers can locate the products and services they need, fast. Wouldn’t it be great if every time someone searched for products related to yours on Google, Bing, Yahoo, or Yandex they would automatically come across your site first?
It’s possible with an effectively optimized website.
Common eCommerce Optimization Techniques
- HTTPS & HSTS
- Compelling and unique product descriptions
- Long and optimized product page title tags (definitely, go over the character limit)
- Image optimization for ALT, image title, image description, and image caption
- Image compression
- Organized site structure and breadcrumbs
- User-friendly and organized category, sub-category, and product pages
- Navigation for categories
- Link building to category pages
- Event tracking and conversion optimization
- Short H1 tags on category pages
- Longer H1 tags on sub-category pages
- Long-tail keyword-rich H1 tags on product pages
How do professional webmasters perform eCommerce SEO for websites?
eCommerce SEO is a lot like normal SEO, but more emphasis is on technical SEO and webserver optimization. These include the following:
- Product names (ex: “blue widgets”)
- Brands and manufacturers (ex: “ACME Widgets Inc.”)
- Categories or sub-categories of products (ex: “widgets,” “fidget spinners”)
- Product descriptions (ex: “This fidget spinner is great for kids!”)
- Keyword-rich product images (“blue widget.jpg”, “red widgets.png”)
Create landing pages designed to rank and convert
These pages typically include the following:
- Product name and description
- Images of the product
- Price of the product
- Buy now button or link
- How to buy information (e.g., shipping, payment methods)
- A contact form or email address for customer inquiries
Bonus tips to create winning eCommerce landing pages
- Don’t use too many images or videos on each webpage
- Use header tags appropriately (H tags) and don’t overuse them
- Your website should be easy to navigate and understand for your users
- Make sure that you don’t have any broken links on your site
- Don’t copy content from other websites or blogs without permission (this can get you in trouble with Google)
eCommerce SEO best practices
Top best practices for ranking eCommerce product pages.
- Create product description content that is rich in relevant long-tail keywords and phrases, while avoiding keyword stuffing or repetition.
- Build backlinks from outside sources such as industry blogs and reputable sites in your niche.
- Stay up-to-date on changes in Google algorithms so you’re not caught off guard by an algorithm update which could cause a sudden drop in rankings due to penalties or other reasons.
- Speed, webserver resources, and more speed.
Here are a few more best practices
- Use unique titles for your webpages
- Optimize your images for search engines
- Use keyword-rich descriptions on your webpages
- Add customer reviews to your website
- Make sure that your website is mobile-friendly
- Use social media to promote your products
- Submit your website to directories and review sites
eCommerce SEO is a vital part of any successful online business. If you don’t have time to do it yourself, then be sure to hire a professional eCommerce SEO company that can handle everything for you! Experience the benefits of ecommerce professionals.
Benefits of hiring a professional to implement online store optimization techniques
- Make your website fast and easy to use for customers.
- Include product categories on each page of your site, so people know where they are going next.
- Use Schema markup to help Google understand your website.
- Add a blog to your website and write keyword-rich articles about eCommerce topics.
- Submit your website’s sitemap to Google so they can index it quickly.
- Add your business address and contact information in the footer of every page so people know where they can find you if they have questions or problems.
- Make sure that your website is responsive and mobile-friendly so people can access it from any device.
- Include social media buttons on each page (Facebook, Twitter, Instagram, etc.) because this will help drive more traffic back to your site.
These are just a few of the top eCommerce SEO tips that you should follow.
Is paying for eCommerce SEO experts worth it?
- Save yourself the time of researching seo techniques
- Gain an edge on your competition by having a professional do it for you
- Impress your customers with content that is optimized
- Get traffic to your site 24 hours a day, 7 days a week
Can I do eCommerce SEO myself?
The chances are that you’re a website owner, and you’re looking for an answer to the question: Can I do eCommerce SEO myself?
Content Management System
Well, as long as your site is set up with a CMS (Content Management System), then the answer is YES! The first thing you’ll need to do is discuss your needs and goals to determine if DIY SEO will work for you.
eCommerce website audit
If it’s been a while since your last search engine optimization audit, now might be just the time to consider analyzing your website and your top 3 competitors to know where to begin.
Malcom Gladwell’s 10,000 hour rule
There’s a high probability you can’t or don’t want to do the work yourself. Many factors go into answering this question, and those who have never done advanced product SEO before should refrain from attempting to optimize a product-filled website.
We recommend looking for someone who has experience doing eCommerce shop optimization and understands the unique challenges faced by merchants selling physical goods online.
Hire us.