UKR Code Corps is a digital marketing agency providing competitive analysis services. Competitive analysis services include the process of finding out what works and what doesn’t work on the various types of marketing channels available. For instance, if your company has a successful Facebook page, but your competitors all have millions of fans, then you’ll want to look at what their social marketing strategies entail – are they advertising on Facebook and Twitter, for example? If your marketing mix is primarily on Google, then you might want to research what the top 10 search engine results pages have in common.
Frequently Asked Questions About Competitive Analysis Services
What is competitive analysis?
Competitive analysis definition:
Competitive analysis is a method of assessing and objectively determining the strengths and weaknesses of a company or brand against that of another brand or company. How do you know if what you’re doing is the right move? There are many things you can do and lots of things you shouldn’t – but with the help of competitive analysis software and web development, the big things are made easier.
Why is competitive analysis important?
Competitive Analysis is one of the most important things a company can do. This is because competition is one of the driving forces that keeps a company running and evolving into new and innovative ideas, products, and services. If you want to stay a step ahead of your competitors then you need to understand the strengths and weaknesses of your potential competitors. The first step to competitive analysis is the study of your industry and market.
What is competitor analysis list?
A competitor analysis list is simply a list where you research all your possible competitors, identify their strengths, weaknesses, target markets, etc., and compile a report of key points. This allows you to understand your competitors’ strategies and develop winning tactics! Also, by doing so, you’ll be able to create solid digital marketing strategy plans that enhance your competitor’s.
What is keyword gap analysis?
A keyword gap analysis is used to discover the keywords that are being searched for online in relation to your domain name, URL, or Class C IP address, as well as your top competitors. This enables you to identify profitable keyword phrases, which gives you the ability to raise your rank in the SERPs (Search Engine Result Pages) by implementing them into your website. Keyword gap analysis will give you an idea of what you should be focusing on in order to generate more traffic and potential customers.
What is content gap analysis?
Content gap analysis compares critical content metrics of at least two domains. There are many reasons why companies make use of this method of ranking their web pages. Web users and potential clients are looking for content, but the sites often fail to provide it because of poor content quality, timely updating, and lack of technical SEO tactics such as structured markup. This is the main reason why companies use this method. In order to identify the content issues plaguing their website, they take a content gap analysis and fix the issues as soon as possible.
What is link building gap analysis?
A link building gap analysis, in simple terms, determines the number of links that exist between sites and examines multiple metrics. The analysis will also reveal any negative links that exist between the two sites. These numbers are used in determining the level of success that each link has when it is compared to that of other sites. If a link-building campaign is not successful, the link building gap analysis will provide a number of reasons for this failure. Link gap analysis is extremely helpful when determining inbound links and anchor text acquired by competitors.
What is competitive analysis roadmap?
A Competitive analysis roadmap is the output from the process of looking at the competition in an effort to understand their strengths and weaknesses, how they do business, what makes them successful, and how you can emulate their success for your own company. Competitor intelligence is a critical component of business, and competitor analysis is an important tool in this arena. In order to get the most out of your analysis, we will want to choose the right strategy for the industry and niche market. Our analytical experts offer competitor intelligence services to help guide the digital strategy.
How to Improve Search Engine Rankings with Competitive Analysis Services
How long does the competitor analysis process take to complete (in hours)?
Up to 160 hours
Acquire competitor list
This competitor list may any URL listed in a top 10 SERP for a query.
Up to three competitors will be analyzed for the competitive analysis roadmap. It is essential for any company to make a competitor list if they want to stay ahead of the competition in today’s growing Internet market.
A digital marketing competitor list contains the contact information of your direct competition, their business description and address, website URL, and much more. You can use this information to build a solid competitor analysis plan that focuses on maximizing the strengths while covering the weaknesses in their online business model.
The biggest advantage is that you can identify exactly what their strengths are and work to counter those strengths with yours so that your business gains a decisive advantage over your direct competition in organic search results.
Competitor assessment and audits
Up to 2 competitors
Technical website audit
Internal link audit
Inbound link audit
On-page keyword audit
Internal link anchor text audit
Inbound link anchor text audit
Keyword gap analysis
Top organic search keyword opportunities
Total keyword overlap
Competitor unique keywords
Your unique keywords
Mobile vs desktop (emphasis on mobile)
Comparison of subdomains, subfolders, and URLs
Content gap analysis
Semantic topic category
Content page structure
Keyword related contextual topics
Keyword related FAQs
Inbound anchor text links
Internal anchor text links
External anchor text links
Entity “things” and word “strings”
Link building gap analysis
Compare the backlink profiles
Root domains, subdomains, URLs
Inbound anchor text
Authority & quality Score compound metric
Analyzed domain matches
Inbound links point to all competitors, but not your website
Inbound links point to your website more than than competitors
Inbound links point to your website and not competitors
Inbound links point to one analyzed domain
Anchor text opportunity identification
Competitive analysis roadmap
The website assessments and audits will provide data to plan the optimization process in the digital strategy. After the strategy is formed, the web development starts just before the SEO optimization to clean the code and make the web server and website faster. After technical optimization, measuring the data begins and is ongoing. The last phase is proactive reputation management to provide brand identity as well as brand protection.
Estimated Cost: 30000 USD
- Competitive analysis software
- Competitor assessment software
- Keyword gap analysis software
- Content gap analysis software
- Link building gap analysis software
- Competitive analysis roadmap software
- We may use one or more of the following competitive (competitor) analysis tools:
- Deep Crawl
- Google Advanced Search Operators
- Keyword Competitor
- Link Research Tools (LRT)
- Rank Signals
- Screaming Frog
- Social Blade
- Visual SEO Studio
Materials: One or more of the following deliverables may be used: Word document, Google document, Excel spreadsheet, Google sheet, PDF, UKR Code Corps proprietary competitor analysis reporting dashboard