Competitiveanalysisservices are provided by a competitiveanalysisagency or experienced competitoranalysis consultant.
The purpose is to help companiesidentify, compare, and contrast marketcompetitors via research and evaluation projects and tasks.
What are competitive analysis services?
Competitive analysis services refer to competitive intelligence to determine the strengths and weaknesses of a company’s marketcompetitors.
Competitive intelligence uses information that is legally and ethically available.
Competitive analysis definition
Competitive analysis is a method of assessing and objectively determining the strengths and weaknesses of a company or brand against that of another brand or company.
How do you know if what you’re doing is the correct analysis?
There are many things you can do and lots of things you shouldn’t, but the complex tasks become easier with the help of competitive analysis software and web development.
Why is competitive analysis important?
Competitive analysis is essential to marketing and strategic management methods that identify opportunities and threats and help to understand the strengths and weaknesses of your competitors, and identify gaps in the market.
Analyzing your competitors is vital because it will identify ways to improve your business strategy.
Competitive analysis is one of the most important projects a company can do
Competition is one driving force that keeps a company running and evolving into new and innovative ideas, products, and services.
The first step to competitive analysis is the study of your industry and competitors
If you want to stay a step ahead of your competitors, you need to understand the strengths and weaknesses of your potential competitors.
Types of Professional Competitive Analysis Services
How to Improve Search Engine Rankings with Competitive Analysis Services.
More than160 hours
A competitor analysis list is simply a list where you research all your possible competitors, identify their strengths, weaknesses, target markets, etc., and compile a report of critical points.
The detailed examination allows you to understand your competitors’ strategies and develop winning tactics!
Also, by doing so, you’ll be able to create solid digital marketing strategy plans that enhance your competitors.
This competitor list may include any URL listed in a top 10 SERP for a query.
We will analyze up to three competitors for the competitive analysis roadmap.
Any company needs to make a competitor list to stay ahead of the competition in today’s growing Internet market.
A digital marketing competitor list contains the contact information of your direct competition, their business description and address, website URL, and much more.
You can use this information to build a solid competitor analysis plan that focuses on maximizing the strengths while covering the weaknesses in their online business model.
The most significant advantage is that you can identify their strengths and work to counter them with yours so that your business gains a decisive advantage over your direct competition in organic search results.
A keyword gap analysis is used to discover the keywords that are being searched for online with your domain name, URL, or Class C IP address, as well as your top competitors.
Assessment of keyword gaps enables you to identify profitable keyword phrases, which gives you the ability to raise your rank in the SERPs (Search Engine Result Pages) by implementing them into your website.
A keyword gap analysis will give you an idea of what you should be focusing on to generate more traffic and potential customers.
Top organic search keyword opportunities
Total keyword overlap
Competitor unique keywords
Your unique keywords
Mobile vs desktop (emphasis on mobile)
Comparison of subdomains, subfolders, and URLs
Content Gap Analysis
Content gap analysis compares critical content metrics of at least two domains.
There are many reasons why companies use this method of ranking their web pages.
Website visitors and potential clients are looking for content.
Websites often fail to provide a quality user experience because of poor content quality, timely updating, and lack of technical SEO tactics such as structured markup.
Content improvements for user experience and share of voice are the main reasons companies use this method.
To identify the content issues plaguing their website, they take a content gap analysis and fix the problems as soon as possible.
A link building gap analysis, in simple terms, determines the number of links that exist between sites and examines multiple metrics.
The research will also reveal any negative links between the two sites and determine the level of success that each link has compared to that of other sites.
If a link-building campaign is unsuccessful, the link building gap analysis will provide many reasons for this failure.
Link gap analysis is constructive when locating inbound links and anchor text acquired by competitors, and we can insert the findings into new link building strategies.
Compare backlink profiles
Root domains, subdomains, URLs
Inbound anchor text
Authority & quality Score compound metric
Analyzed domain matches
Inbound links point to all competitors, but not your website
Inbound links point to your website more than competitors
Inbound links point to your website and not competitors
Inbound links point to one analyzed domain
Anchor text opportunity identification
Competitive Analysis Roadmap
A Competitive analysis roadmap is an output from the process of looking at the competition to understand their strengths and weaknesses, how they do business, what makes them successful, and how you can emulate their success for your own company.
Competitor intelligence is a critical component of business, and competitor analysis is crucial in this arena.
To get the most out of the research, we will choose the right industry and niche market strategy.
Our analytical experts offer competitor intelligence services to help guide the digital process.
The website assessments and audits will provide data to plan the optimization process in the digital strategy.
After the strategy is formed, the web development starts just before the SEO optimization to clean the code and make the web server and website faster.
After technical optimization, measuring the data begins and is ongoing. The last phase is proactive reputation management to provide brand identity and brand protection.