- Up to 3 competitors
- Technical website audit
- Content audit
- Internal link audit
- Inbound link audit
- On-page keyword audit
- Internal link anchor text audit
- Inbound link anchor text audit
What to look for in keyword gap analysis
A keyword gap analysis is used to discover the keywords that are being searched for online with your domain name, URL, or Class C IP address, as well as your top competitors. Assessment of keyword gaps enables you to identify profitable keyword phrases, which gives you the ability to raise your rank in the SERPs (Search Engine Result Pages) by implementing them into your website.
Identifying keyword gaps will give you an idea of what you should be focusing on to generate more traffic and potential customers.
Top keyword analysis opportunities
- Shared keywords
- Missing keywords
- Weak keywords
- Strong keywords
- Untapped keywords
- Unique keywords
- All keywords
- Total keyword overlap
- Common keywords
- Competitor unique keywords
- Your unique keywords
- Mobile vs. desktop (emphasis on mobile)
- Comparison of subdomains, subfolders, and URLs
What to look for in content gap analysis
Content gap analysis compares critical content metrics of at least two domains. There are many reasons companies use this method of ranking their web pages.
Website visitors and potential clients are looking for content. Websites often fail to provide a quality user experience because of poor content quality, timely updating, and lack of technical SEO tactics such as structured markup.
Content improvements for user experience and share of voice are the main reasons companies use this method. To identify the content issues plaguing their website, they take a content gap analysis and fix the problems as soon as possible.
Top content analysis opportunities
- Semantic topic
- Semantic topic category
- Content page structure
- Keyword TF-IDF (term frequency, inverse document frequency)
- Topic density
- Keyword related contextual topics
- Keyword related FAQs
- Inbound anchor text links
- Internal anchor text links
- External anchor text links
- Readability score
- Entity “things” and word “strings”
- Knowledge Graph
What to look for in backlink gap analysis
A link building gap analysis, in simple terms, determines the number of links that exist between sites and examines multiple metrics. The research will also reveal any negative links between the two sites and determine the level of success that each link has compared to that of other sites.
If a link-building campaign is unsuccessful, the link building gap analysis will provide many reasons for this failure. Link gap analysis is constructive when locating inbound links and anchor text acquired by competitors, and we can insert the findings into new link building strategies.
Top backlink analysis opportunities
- Compare backlink profiles
- Root domains, subdomains, URLs
- Inbound anchor text
- Authority & quality Score compound metric
- Analyzed domain matches
- Inbound links point to all competitors, but not your website
- Inbound links point to your website more than competitors
- Inbound links point to your website and not competitors
- Inbound links point to one analyzed domain
- Anchor text opportunity identification
Competitor intelligence is a critical component of business
A Competitive analysis roadmap is an output from the process of looking at the competition to understand their strengths and weaknesses, how they do business, what makes them successful, and how you can emulate their success for your own company. We will choose the right industry and niche market strategy to get the most out of the research from assessments and gap analysis.
Our analytical experts offer competitor intelligence services to help guide the digital process. The website assessments and audits will provide data to plan the optimization process in the digital strategy.
After the strategy is formed, the web development starts just before the SEO optimization to clean the code and make the web server and website faster. After technical optimization, measuring the data begins and is ongoing. The last phase is proactive reputation management to provide brand identity and protection.