A competitor analysis list is simply a list where you research all your possible competitors, identify their strengths, weaknesses, target markets, etc., and compile a report of critical points.
The detailed examination allows you to understand your competitors’ strategies and develop winning tactics!
Also, by doing so, you’ll be able to create solid digital marketing strategy plans that enhance your competitors. This competitor list may include any URL listed in a top 10 SERP for a query.
We will analyze up to three competitors
All companies should make a competitor list to stay ahead of today’s growing Internet market competition.
A digital marketing competitor list contains the contact information of your direct competition, their business description and address, website URL, and much more. You can use this information to build a solid competitor analysis plan that focuses on maximizing the strengths while covering the weaknesses in their online business model.
The most significant advantage is that you can identify their strengths and work to counter them with yours so that your business gains a decisive advantage over your direct competition in organic search results.
Do you know who your online competitors are?
If not, you need to start doing some competitor research! By taking the time to compile a detailed competitor list, you’ll be able to perform a comprehensive competitive analysis that will help you understand your rivals’ strategies and develop winning tactics of your own.
Well, any website that ranks in the top 10 search results for your target keywords is a good place to start. Once you have a list of competitor websites, it’s time to start digging into their strengths and weaknesses.
- What keywords are they targeting?
- What content is resonating with their audience?
- And what marketing strategies are they using that you could borrow (or improve upon)?
- By understanding your competitors inside and out, you’ll be in a much better position to overtake them in the search results.
- Do you have any questions about competitor research or compiling a competitor list?
Steps for competitor list creation
- Start by compiling a list of your possible competitors, including any website that ranks in the top ten search results for your target keywords.
- Evaluate SERP features (Local, Knowledge Panel, Ads, Carousel)
- Identify competitor website URLs.
- Identify their strengths and weaknesses by exploring what content resonates with audiences on competitor websites.
- Extract competitor keyword targeting from on-page optimization and title tags.
- Analyze competitor content marketing strategies by identifying popular topics/titles and social shares.
- Compare website design and user experience against your website.
- Identify competitor backlinks and disavow any spammy links.
- Analyze competitor website speed and mobile friendliness.
- Conduct competitor research to gain insight into how they’re marketing themselves online so that you can develop winning tactics of your own.
Competitor research is an essential part of any successful digital marketing strategy. Compile a detailed competitor list, and you’ll be able to perform a comprehensive competitive analysis that will help you understand your rivals’ strategies and develop winning tactics of your own.
By understanding your competitors inside and out, you’ll be in a much better position to overtake them in the search results.