SEO audits target organic search results rather than direct or paid audiences, making it an effective marketing strategy for businesses of all sizes looking for new customers.
Search engine optimization (SEO) increases visibility and rankings to improve the quality and quantity of website traffic to a web page from search engines.
What are SEO audit services?
SEO audit services include research and analysis of the entire website system, on-page, off-page, web server, and analytics package. It’s a technical process by which we look at your site’s structure (and 500+ other metrics) and update it to ensure indexability, crawlability, and a user-friendly experience.
We can also do backlink analysis, content audits, or keyword gap checking against competitors. Other services like local SEO audits include critical data about how to contact your business on search engine map listings, such as Google My Business, Bing Places, and Yahoo for Business.
Social media profile audits give insight into running SEO campaigns from Facebook, Twitter, LinkedIn, and more. There are essential alerts and messages about errors, warnings, and coverage issues in your website within the webmaster tools dashboards for Google, Yahoo, Bing, and Yandex!
Why are SEO audits important?
SEO audits are important because Google is constantly changing its algorithms, and by running an audit, you can catch any website mistakes made in the past. Companies that invest heavily in organic search strategy want to see their investment pay off with increased conversions and the way to do this is to take action now.
How many types of SEO audit are there?
- keyword usage
- keyword gap
- keywords for anchor text
- thin content
- stub content
- boilerplate content
- duplicate content
- new content
- refresh content
- referring domains
- number of backlinks
- backlink gap
- anchor text analysis
- anchor text classification
- backlink trust
- backlink authority
- domain category
Local SEO Audit
- local search
- citation listings
- phone number
- general directory listings
- industry niche and vertical listings
- search engine map listings
- onsite location pages
Technical Website Audit
- technical metrics
- broken internal links
- URL structure
- information architecture (IA)
- meta tags
- XML sitemaps
- dynamic content
- server optimization
- server security
- website security
- DDoS protection
- analytics package
- analytics implementation errors
- referral spam
- direct traffic spam
- (not set)
- (not provided)
- custom campaign tracking
- goal and conversion tracking
- event tracking
- eCommerce tracking
- query parameters
- custom dimensions
There’s much more to analyze, but this list is a starting point to comprehend what we do.
What are three types of SEO?
- Technical SEO
Four types of SEO-hats
- Most people who try to do SEO are Asshats.
Three main strategy types
- Keywords and entities
What is a technical website audit?
A technical website audit is an assessment of the site’s design, content, and functionality. It helps to determine if it meets current industry standards and best practices so that you can make necessary updates or improvements for increased user experience.
This topic is deep and wide, so go to our technical website audit page to learn more.
What are the best tools for technical SEO analysis?
Here are our top 5 tools we’re willing to mention:
- Yandex Webmaster Tools (the best webmaster console, and it’s not even close)
- Google Search Console
- Screaming Frog
- Link Research Tools
We have SEO audit tools we like more than these, but we aren’t willing to list them because they are proprietary automation tools for SEO audits. 😉
What does a technical SEO audit include?
This is very simple and most consultants, companies, or agencies get this wrong with pretty shiny slide-decks and unnecessary fluff.
- Recommendation to fix problem
- SEO roadmap with timelines for completion based upon daily and weekly tasks documented in project management software
- Recommendation installed and problem fixed
- QA engineer timestamp of fix and completion approval
- Lead engineer timestamp of fix and completion approval
How much does an technical SEO audit cost?
The short answer is a minimum of $5000 up to $50,000+.
How much is a car? Are you buying Chevy or Ferrari?
The cost of an SEO audit will vary depending on the size and scope. A small company may only require you to fill out a questionnaire or provide some data. In contrast, larger companies might want more in-depth reports on how they’re doing from organic search engine optimization (SEO).
You can view the section above called “How many types of SEO audit are there?” and add 1000+ more data points and metrics that can encompass a complete analysis. Most companies only need specific areas of the website analyzed or only the link profile.
A small company may only need the local citations audited. The price depends upon the request and your expectations for the completion date, boosts in rankings, and percentage of conversion increase after the audit recommendations are installed.
Is an SEO audit worth it?
- The most obvious advantage of doing a thorough analysis is that it will give your company a clearer understanding of where you stack up against your competition, what’s working well for, and any opportunities to improve.
- How broken is your website?
- How bad are your competitors beating you?
- Do you want to be a player in your niche or do you want to dominate the competition?
- What is your market share or share-of-voice in your niche and geographic location?
- How much money are you flushing down the toilet on your current SEO company?
If you are reading the content on this website, the answer is, yes, our SEO audits are worth the money because they are an investment that you will make money on and obtain a return on investment (ROI).